Industry | Social Sector
Scope of Work | Brand Naming, Brand Identity, Venue Graphics, Give-aways, Invite and Press Kit, Infographics
Project overview

Through Different Eyes is an awareness event initiated by Sightsavers, a global development organisation working with partners to eliminate avoidable blindness and promote equal opportunity for disabled people. The event aims to break myths and misconceptions by sensitising sighted people to the challenges that blind people face every day in their environment. The event name that we came up with is all about looking at things anew. The logo is created through the intersection of the Sightsavers brand colour and the colours of light (red, green blue). The overall floral form symbolises joy and new beginnings.