© Design Stack 2019

Hinduja Renewables

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Client

Hinduja Group

Scope of work

Brand Positioning, Visual Identity, Brand Guidelines, Communication, Campaign

Energy with Synergy.

Hinduja Renewables is an independent, future-ready innovator in power generation and storage with a vision to meet the growing demand for energy through sustainable and green mobility solutions.

Design Stack created the brand positioning ‘Energy with Synergy’, a concept which fed into the visual identity design. The spirograph-inspired monogram reflects the dynamic and perpetual nature of sustainable energy.

It represents the synergy between the micro and the macro, and between energy and the ecosystem, where different parts come together to make a whole.

The project culminated in an exhaustive brand manual which articulates the brand story and design guidelines.

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