State Bank of India, the nation’s largest banking and financial services provider, today unveiled its new brand identity, designed to position SBI as a modern, progressive bank, ready to meet the financial needs of all Indians.
SBI top management and the SBI brand marketing team, led by Dinesh Menon, CMO-SBI, Design Stack, to develop the new identity. The challenge was to arrive at a fresh perspective, while retaining the brand’s iconic stature. Strategically, it needed to be ‘Instantly new, yet instantly recognisable.’
Arundhati Bhattacharya, Chairman – SBI, stated, “In recent years, SBI has accelerated its efforts towards developing digital products and services. Hence, we felt the need to position SBI as a contemporary brand, ready to connect with a diverse audience in a world that is rapidly going digital.”