© Design Stack 2019

Client

upGrad Education Pvt. Ltd.

Scope of work

Brand Positioning, Visual Identity, Brand Guidelines, Communication, Campaign

Empowering career learners online.

upGrad is an online higher education platform providing rigorous industry-relevant programs designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy, and services, upGrad creates immersive learning experiences that can be accessed anytime and anywhere. It empowers those learners looking to make fresh starts, to correct their courses mid-career or to set their sights on new professional trajectories.

Design Stack has redesigned the visual identity keeping in mind the brand promise: educational skills for career upliftment in a highly supportive environment. The uppercase ‘G’ stands out strikingly against curved lowercase letters, conveying both professionalism and approachability. The brand empowers learners to correct the career courses, and the up-pointing arrow in the logomark reflects this sense of professional ascent.

The stylized arrow, and the u-shape in the logo unit, together represent the academic and vocational rise of learners in a warm and nurturing environment. The bright red colour strongly connects to passion and adds energy and vitality to the brand’s education- and industry-related character.

The overall identity effectively establishes the premium, professional and personal qualities of the brand.

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