The brand new IWCC identity is designed to evoke confidence and a strong sense of belonging within a community that seeks to pave the way for women technicians in the film industry.
The custom wordmark reflects IWCC’s core philosophy, “Illuminating the way forward through community conversations,” with each letter playing a part.
The “I” becomes a rising beam of light, the “W” is reimagined to suggest a path forward, while the two “C”s resemble quotation marks, bringing conversation into the picture.
