© Design Stack 2017

State Bank of India

SBI Brand Identity


Design Stack: A Branding & Design agency that builds, strengthens and nurtures brands.

We help a wide range of businesses realise a greater awareness and demand for their offerings. The studio comprises professionals with expertise in Brand Strategy, Graphic Design and Marketing Communications.

Learn more about us

K Hospitality Corp

Bombay Brasserie


Vedicare Ayurveda



Godrej & Boyce

Change Vol. 3


Film Heritage Foundation

Restoration Workshop


Future Style Lab

Cover Story


Asian Paints



More of our projects

Our process



Brief in hand, we immerse ourselves completely, analysing the brand and the competition to define an identity benchmark. Design-thinking tools, from persona-building to free association and plotting customer journeys, are employed in intense brainstorming. The output: a strategic brand positioning statement, including the target audience persona, benefits and values, to arrive at the identity brief.



Springboarding from the strategic Engage stage to the more freewheeling Ideate, free-listing and discussions in small groups explore alternate routes true to the positioning. This is like a scrum, and ideation without limits or boundaries is encouraged. All groups present visual ideas and the best ones are shortlisted for execution.



All shortlisted options are developed into a complete visual identity kit, which comprises all brand assets (the brand-mark, font families, colour palettes, signature graphics, etc.). These are then validated for adaptation across media, physical and digital. At this stage, ideas may be rejected before final options are presented to the client.

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