Ed-a-Mamma is on a mission to change the world, one conscious product at a time, all while championing things that should matter most to our little ones: Mother Earth! Founded by Alia Bhatt, Ed-a-Mamma, the conscious kidswear brand with a heart, caters to a dynamic range of kids aged 2-14 and their young, spirited mothers.
Ed-a-Mamma is all about sourcing materials that are not only kid-friendly but also eco-friendly. The brand is dedicated to sowing the seeds of environmental love early on, nurturing a future generation of little-planeteers. Inspired by the classic game of tic-tac-toe, the logo features a ‘happy bean’—a symbol that encapsulates nurture and nature. This motif has been extended to all applications down to the last button hole.
The visual language is organic yet bold, with vibrant graphics that exude energy. The brand imagery is all about capturing the essence of kids-being-kids; running, tumbling, messing and, most importantly, having loads of fun. In addition to the Brand Identity, Design Stack conceptualised and directed the launch campaigns.