Tazo is an all-natural home cleaning solution that is on a quest to create safer homes and a greener planet. Its product range spanning affordable floor, kitchen and washroom cleaners aims at alleviating safety concerns of young parents, pet owners and eco-conscious individuals. Its recipe for success lies in scientifically formulated plant-based ingredients that ensures highly effective cleaning and long-lasting freshness.
Design Stack’s challenge was to defy the notion that efficacy is exclusive to synthetic products, emphasising Tazo as the unequivocal natural choice for powerful cleaning.
Through extensive research, intensive workshops and cohesive brand strategy, Design Stack crafted a positioning statement that took inspiration from ‘Tough Love,’ an emotion shared both by a mother and nature, striking a chord with the psyche of the brand’s primary customer.