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bob World

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Client

Bank of Baroda

Scope of work

Brand Strategy, Brand Identity and Guidelines across all touch points.

A New World of Banking

Design Stack created the brand identity for bob World, a new age digital bank offered by Bank of Baroda. bob World is your trusted partner in the digital banking world, complete with future-ready products and services.

The use of the binary code, digits 0 and 1 to create the logomark speaks to a mindset not bound by age, geography or demographics but in a future-ready language: digital.

An equivalent to the Bank of Baroda sun, the code is also a universal symbol, relevant to consumers today, and tomorrow. Stemming from the root of the digital age, the bob logomark is equally powerful, wide reaching, and increasingly relevant.

We developed a brand manual, a communication aid complete with accurate design guidelines, in the interest of communication and design partners, now and in the future. It provides templates and examples as tools to help bob world look and act consistently across media and leaves no room for ambiguity.

Stemming from the root of the digital age, the bob logomark is equally powerful, wide reaching, and increasingly relevant.

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