Design Stack created the brand identity for bob World, a new age digital bank offered by Bank of Baroda. bob World is your trusted partner in the digital banking world, complete with future-ready products and services.
The use of the binary code, digits 0 and 1 to create the logomark speaks to a mindset not bound by age, geography or demographics but in a future-ready language: digital.
An equivalent to the Bank of Baroda sun, the code is also a universal symbol, relevant to consumers today, and tomorrow. Stemming from the root of the digital age, the bob logomark is equally powerful, wide reaching, and increasingly relevant.