Design Stack refreshed the brand Identity of State Bank of India, the nation’s largest banking and financial services provider, to position them as modern and progressive, ready to meet the financial needs of all Indians. The challenge here was to arrive at a fresh perspective, while retaining the brand’s iconic stature. Strategically, it needed to be ‘Instantly new, yet instantly recognisable’.
While the legendary SBI monogram has been the de-facto symbol of State Bank of India, combining it with the abbreviated SBI word mark was pivotal to the new identity.
It made the brand more concise and modern, infusing a new approachable energy while retaining its core values. The monogram was opened up for greater clarity and breathing space especially on digital platforms.
