© Design Stack 2023


Shopper's Stop

Scope of work

Positioning, Visual Identity, Guidelines, Communication

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Design Stack created the brand identity for Altlife, an athleisure store label from Shopper’s Stop. A brand with a pro-active and sporty attitude, Altlife encourages a more active way to ‘get there’ in life. It is a lifestyle movement designed for the ‘mobile generation,’ where the sense of going somewhere is often more important than the actual distance traveled.

Altlife is all about walking the talk, putting things into action and being on the go.

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