© Design Stack 2023

Chalk & Chuckles

Back to overview

Client

Chalk & Chuckles

Scope of work

Brand Positioning & Identity, Brand Guidelines, Packaging System and Product Catalogue

You are what you play

Design Stack creates the brand identity for Chalk & Chuckles, a premium brand that connects learning with fun through table-top games. Led by the company’s ethos: ‘You are what you play’, we set about understanding the 3-12 demographic.

The brand needed a fresh new visual identity and a consistent system of colours, illustrations and graphics. The monogram was pivotal to the project, and our quirky design exudes playfulness while communicating curiosity and intellect. It extends itself to a series of icons that reflect skill categories of games, whether cognitive or emotional, linguistic or social. The Unicase font family, with its nested ligatures, represents both parents and children.

A colour-coded packaging system was created for ease of retail. Based on this, games can be conveniently stacked and accessed according to skill categories, while the entire range maintains a consistent look and feel. Illustrations play a key role in the players’ attachment to a game. And so we created friendly and likeable characters to give the game-play a story-like quality.
Credit: Illustrations by Madhura Anand Kamat

A fun yet informative visual identity - from the logo to the iconography - addresses the brand’s positioning of “you are what you play”.

Go to previous project

Cover Story AW 17

Return to

All projects

Go to next project

Restoration Workshop

Back to top