Secondary Loan Market Association is a leading professional body in India that represents and safeguards the interests of institutions in the Secondary Loan Market. It is an organization that formulates rules and best practices for loan trading and engages with regulatory bodies on critical matters.
The task at hand was to portray SLMA as the only Indian organization that acts as a growth enabler within its ecosystem, as well as a repository of industry knowledge. To create a meaningful and expressive logo mark, we drew inspiration from the imagery of the peacock – a symbol of dignity, knowledge, guidance, and protection and emblematic of the spirit of India.
The logo mark was devised from the open plume of the peacock, with the graphical elements combining to represent a collaborative upward movement and a concerted growth. Gold is associated with high standards of quality, prosperity and success, while Deep Blue evokes the value of Trust.