Backed by the Suburban Diagnostics lineage and years of testing experience, Teal had medical and technical credibility in its DNA. The new identity required a step up highlighting specialisation and unparalleled personalisation.
The brand promise of a pathologist at hand through every step of the customer journey was brought to life as a ‘friendly face to every test’. The subtle, yet sharp logomark recreates the letter T in the form of a friendly face, reflecting the brand story.
