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50 years

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Scope of work

Publication Design, Content Development and Art Direction

Towards a sustainable tomorrow

Established in 1967, IFFCO is the world’s largest fertiliser cooperative federation, and works for the welfare of India’s farmers in a sustainable way. We created IFFCO’s corporate brochure, proposing a theme that captured the organisation’s mission, growth and vision. “Towards a sustainable tomorrow” showcased IFFCO’s trajectory through treatments that reflected a contemporary outlook. The colours used are associated with growth, vitality and plenitude. To create a larger-than-life feel, stylised 3d illustrations were juxtaposed against strong images, adding layers to a story of success.

IFFCO’s corporate brochure narrates the IFFCO story repackaged in a modern avatar, highlighting just how far the cooperative has come.

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