© Design Stack 2023

Royale Bath

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Asian Paints

Scope of work

Visual Identity, Packaging System, Product Catalogue, and In-store Display Units

Designed for the discerning

Asian Paints’ Royale Bathrooms is a premium collection of sanitaryware that reflects fine taste, and is backed by their commitment to being India’s largest home décor company.

Transformation lies at the heart of the brand’s promise, and is the genesis of its positioning: Designed for the discerning. The visual identity draws inspiration from the idea of ‘Transformation’ through the ripple effect, represented in a modern graphic style. The overall look is exclusive and aspirational.

Royale Bathrooms handpicked collections are fuelled by Inspiration, Aspiration, and Innovation, for which Design Stack conceived the names Inspire, Signature, and Edge. The products in each collection were also coined, and a glossy, premium catalogue created for each.

Design Stack harnessed Asian Paints’ established legacy with communication and packaging that is classical yet contemporary, and taps into the consumer’s desire for transformation.

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