We designed the BluFin Consumer Confidence Index App to present complex financial data in a user-friendly and visually appealing format. The interactive system allowed for the customisation of dynamic data across platforms.
Our design used colour coding to deliver consumer sentiment at a glance. Linear navigation made information drill-downs easy and intuitive. Filters and charts, which encouraged users to create their own content, enhanced interactivity.
The clean, simple interface design ensured a high responsiveness across different devices, resolutions and orientation. With a user-friendly design and widgets leveraging info-graphics, we realised BluFin’s aim of making complex data more accessible.