Rainmaker delivers knowledge, learning and consultancy solutions to strengthen the legal ecosystem in India, with value-enhancing products and services.
‘Rainmaker’ isn’t a term associated with law. The tag line therefore needed to be simple and direct, yet capture the approachability needed for a business that is people-centric. ‘The Legal People’ stated their area of expertise in an easy, friendly way, and completed their corporate image. The arrow was incorporated into the Rainmaker logo, and further extended to a brand mnemonic.
It accurately served as a metaphor for their mission – to point a new way to the legal industry. The youthful blue appeals to disparate audiences – students, LPOs, and firms. Design Stack also created a ‘survival guide’ for Rainmaker, outlining who they are, what they do, their values and the company ethos. We designed and developed their launch invitation, newsletter, and survey reports.
