Founded by Mr J K Kapur in 1972, Copper Chimney is an ode to the secret recipes and cooking techniques from across undivided North India. The iconic restaurant’s strong reputation is built on the quality of its ingredients, freshly sourced from India’s best farms. Their chefs are held in the highest esteem, respectfully called Ustads, trained for decades to develop a breadth of knowledge and expertise in texture and taste.
Copper Chimney’s approach to food informed Design Stack’s strategy for its brand refresh. To highlight the authenticity of ingredient and method, we created a high-impact photo-series that became the mainstay of the branding and communication.
From hand-milled spices, to tandoors fired at first light, and dals slowly cooked overnight, the resulting images capture the essence of Copper Chimney, telling a vibrant story of passion and dedication to perfecting what goes on each plate.