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Cover Story AW 17

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Future Style Lab

Scope of work

Creative Direction, Look Book, Photo Shoot

Shaping Stories of Autumn

The highly-anticipated Autumn-Winter 2017 collection from Cover Story captures the theme of the season in Stories of Autumn. The campaign, conceptualised by Design Stack, follows the adventures of two best friends through the ethereal, lush landscape of fabulous Tuscany, where time stands still.

The idyllic Italian countryside is the ideal backdrop to a story of introspection and deeper bonding, moods and moments that aptly reflect the different aspects of the line. The collection references globally trending Vintage, modernised with contemporary fabrics and textures.

Design Stack was involved at every stage of the process: from evolving the campaign theme, to creative inputs on the photo shoot, to developing an evocative, glossy, look book for Cover Story’s Autumn-Winter 2017 fashion line.

Enric Galceran, Photographer
Mithika Singha Gaekwad, Production

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