Design Stack created the brand strategy and identity for Life, a best-selling store brand of denim and casual wear from Shopper’s Stop. Life is all about the everyday and offers a high quality selection of denims, western fashion-forward styles, accessories and footwear, all at great value.
With an accent on playful clothing, Life creates clothes that are casual, cool and comfortable. Competing in a market of well-entrenched brands, it caters to young urban men and women who belong to GenZ, in the age group of 18-25 yrs.
Life’s trendy and easy-going style provides them with confidence and a cool factor to stand out in a crowd. High on enterprise and optimism, the brand statement — Life gets you there — propels our audience of driven dreamers to reach for what they desire and deserve.