© Design Stack 2020

Monkey Pod Inc.

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Client

Monkey Pod Inc.

Scope of work

Visual Identity, Brand Guidelines

Designing for a handcrafted furniture brand

Monkey Pod Inc. is a Toronto-based furniture brand, rooted in tradition and designed for contemporary living. Inspired by the minimalism of Japanese craftsmanship and the complexity of Scandinavian design, their products balance form with function and age-old wisdom with modern technology.

Design Stack created Monkey Pod Inc.’s visual identity by drawing from the brand’s philosophy of simplicity, utility and thoughtfulness. The aim was to establish its products as authentic and long-lasting, with an emphasis on natural materials and sustainable processes.

The logo takes inspiration from the cross-section of a tree trunk; the tree rings symbolise longevity and transformation while the freehand treatment reflects handcrafted authenticity.

The logo takes inspiration from the cross-section of a tree trunk; the tree rings symbolise longevity and transformation while the freehand treatment reflects handcrafted authenticity.

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