OncoStem develops highly innovative multi-marker tests that identify patterns of recurrence amongst cancer patients. CanAssist Breast, their flagship product, helps clinicians formulate personalised therapeutic programs for patients. This results in treatments that could shorten recovery time and improve patients’ quality of life.
Design Stack developed a brand identity keeping the clinical and personal dimensions of the product in mind. The logo uses the crossroads sign to communicate the brand purpose: helping oncologists and their patients make informed choices.
The crossroads form from the logo becomes a unique signature brand graphic, with crisscrossing lines illustrating the brand idea.
