© Design Stack 2023


Asian Paints

Scope of work

Packaging System, Product Catalogue, Visual Identity

Definitive Design: From Product to Prototype to Packaging

Design Stack designed and developed a range of large format stencils for Asian Paints. Ornami, which means ‘adorn’ in Esperanto, is a series that transforms entire walls with easy, fuss-free application.

A rigorous process of prototyping and testing resulted in stencils that maintain shape and retain stability during the application process, a winning proposition for both applicators and customers.

In addition to developing the range, we also created a branding and packaging system that enables easy stacking and high visibility in dealer shops and retail outlets.

Supported by a straightforward, visual manual, the kit makes the process of transforming large wall surfaces into accent walls effortless for customers.

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