© Design Stack 2018

Client

Martin Prihoda

Scope of work

Brand Positioning, Brand Strategy and Visual Identity

Biker meets Blade

Chop Shop takes its name from motorcycle culture where mechanics and builders would literally “chop” up their bikes to modify them.

Chop Shop is the inspired brainchild of Canadian fashion and advertising photographer Martin Prihoda. Along with his wife and partner Tonia Clark, Martin has witnessed the vast and growing demand for premium men’s grooming in India. Combining a passion for both motorcycles and a good hot towel shave, Martin opened Chop Shop Goa in May of 2018.

Focussing on exceptional service in a hip, contemporary setting (with a tinge of 1920’s nostalgia), Chop Shop strives for a one of a kind men’s grooming experience steeped in a clean and friendly ‘man-cave’ ambience. The Brand Identity reflects the “biker-meets-blade” culture amongst men, combining the gritty masculinity of a garage with the upscale feel of a vintage New York barbershop.

Chop Shop strives for a one of a kind men's grooming experience steeped in a clean and friendly 'man-cave' ambience.

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