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Scope of work

Visual Identity, Packaging Design and Print Ad Campaign

The Love Collection

Portico New York collaborated with Paris-based Indian designer Manish Arora, known for his rich palette of psychedelic colours and innovative motifs that combine traditional Indian crafts with Western silhouettes. Design Stack created the packaging system and campaign for the Manish Arora bed linen collection. We used origami as a route to integrate the pop/kitsch style of the collections with Portico’s premium international identity. In a three month-long campaign, The Love Collection was promoted through print advertisements and in-store visual merchandising.

The design language was kitschy yet clean, marrying the Portico aesthetic with Manish Arora’s flamboyance.

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