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Pipa Bella

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Client

Pipa Bella

Scope of work

Brand Positioning, Visual Identity, Brand Guidelines, Communication, Campaign, Packaging System

Express Yourself.

Pipa Bella is a contemporary and progressive jewellery brand that encourages women to own their individuality through choice and personalisation.

We designed a new brand identity around the theme ‘Express Yourself’. The minimalist dot in the lowercase logo is a starting point for the Pipa Bella woman’s journey of self-expression.

The dot becomes a signature graphic across communication, evoking a splash of colour, energy and creativity – all hallmarks of the Pipa Bella woman. It makes a simple and strong statement – in outlook and appearance, the Pipa Bella woman is always on point.

The dot makes a simple and strong statement – in outlook and appearance, the Pipa Bella woman is always on point.

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