Pipa Bella is a contemporary and progressive jewellery brand that encourages women to own their individuality through choice and personalisation.
We designed a new brand identity around the theme ‘Express Yourself’. The minimalist dot in the lowercase logo is a starting point for the Pipa Bella woman’s journey of self-expression.
The dot becomes a signature graphic across communication, evoking a splash of colour, energy and creativity – all hallmarks of the Pipa Bella woman. It makes a simple and strong statement – in outlook and appearance, the Pipa Bella woman is always on point.
