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SmartCare Guide

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Client

Asian Paints

Scope of work

Publication Design, Content Development, Art Direction and Infographics

Solutions to waterproof every home

The Asian Paints SmartCare Waterproofing Guide is an easy-to-use resource that highlights waterproofing issues, and presents solutions-based scenarios and products. Asian Paints created this guide specifically to address homeowners’ woes, because the market lacked information or guidance on this critical aspect of home maintenance. We structured this comprehensive handbook to first explain waterproofing, and help users quickly identify various issues through simple illustrations. Both old structures and new constructions are tackled in separate sections, for specific information on prevention and cure. A dedicated section for products and services that Asian Paints recommends logically concludes the guide.

A handy guide for easy access and quick solutions to a wide range of waterproofing problems.

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