© Design Stack 2020

Client

Elpro International

Scope of work

Brand Positioning & Identity, Corporate Brochure, Packaging System, Product Branding and UI Design

Surge Protection Specialists

Elpro International’s reinvented brand story draws on trust and innovation, but looks to strength in specialisation. The tagline marks the company’s expertise and competitive edge in a niche segment.

The hand-scripted monogram forms a protective circle and reflects custom solutions. It conjures a bulb filament that lights the way. The no-nonsense muscularity of the Stag typeface is a compelling contrast to the monogram. Confidence and trust are enhanced by ink blue and warm grey. Elpro needed a modular, cost-effective packaging system to accommodate its wide product range. We injected freshness through the use of brand colours, a signature graphic, and iconography.

We created an inventive sample kit and a brochure that introduces the brand story and details the product range. The outer packaging uses bold signature graphics for visual reinforcement and recall. The website was designed for a functional, easily navigable structure. A scalable catalogue showcases the product spectrum, technical support material, and critical information. The refreshed corporate identity clearly marks Elpro’s expertise in a niche segment as “Surge Protection Specialists”.

The refreshed corporate identity clearly marks Elpro’s expertise in a niche segment as “Surge Protection Specialists”.

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