Elpro International’s reinvented brand story draws on trust and innovation, but looks to strength in specialisation. The tagline marks the company’s expertise and competitive edge in a niche segment.
The hand-scripted monogram forms a protective circle and reflects custom solutions. It conjures a bulb filament that lights the way. The no-nonsense muscularity of the Stag typeface is a compelling contrast to the monogram. Confidence and trust are enhanced by ink blue and warm grey. Elpro needed a modular, cost-effective packaging system to accommodate its wide product range. We injected freshness through the use of brand colours, a signature graphic, and iconography.
We created an inventive sample kit and a brochure that introduces the brand story and details the product range. The outer packaging uses bold signature graphics for visual reinforcement and recall. The website was designed for a functional, easily navigable structure. A scalable catalogue showcases the product spectrum, technical support material, and critical information. The refreshed corporate identity clearly marks Elpro’s expertise in a niche segment as “Surge Protection Specialists”.