One ID provides background verification, employment, health, finance, education and lifestyle solutions through a unique, easy-to-use app, to the blue-collar worker.
Authenticity forms the basis of One ID’s positioning. The logo is inspired from the “Guilloché” patterns found on currency notes, which are ingrained into notes to give them a distinctive authenticity. The wave pattern used in this logo suggests ease of use – a seamless integration of services for users.
Apart from creating the brand collateral, we designed a simple and highly functional app interface for One ID. The app comprises an easy 2-step registration process and access to services based on an intuitive selection of interests. A set of icons was designed based on the overall visual identity.