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Asian Paints

Scope of work

Wall Art Design, Publication Design, Content Development and Product Nomenclature

Wall art for building exteriors

The Apex Ultima Wall Art Geometrix is an inspirational wall art collection for society building exteriors, showcasing modern geometric shapes. We conceived the art, and conceptualised the catalogue. Geometrix plays with familiar forms, infusing squares, rectangles and right angles with bursts of colour. Through Colour-Blocking, the global trend that’s sweeping architecture and design, we combined contrasting hues that break monotonous blank spaces with eye-catching results, creating a feeling of pride and building on a sense of community.

Through Geometrix, each form is explored in-depth through a variety of colours, with mock-ups on actual building facades to illustrate how they can be used.

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