Westside, started by Tata Trent Ltd., is one of India’s largest retail chains. We re-imagined two of Westside’s western wear sub-brands: Sugar Rush (young women), and 2F4U (male youth), beginning with abbreviated names that imitated SMS-speak.
Sugar Rush Club: With a target group of young women aged 15 to 25, Design Stack renamed Stone River Classics. Sugar Rush Club is fresh, youthful and trendy, with instant appeal through pop colours.
2 Fast 4 You: 2F4U targets the 18-30 male, for which the logo was created to appeal to two sides of his personality. New-age tech fonts were combined with materials reminescent of the rugged outdoors.
