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World Beyond Cash

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Scope of work

Campaign Concept and Design, Art Direction and Photo-shoot Production

A digital, cash-less world

For more than four decades, MasterCard has been a driving force for commerce, making the global economy more efficient, more inclusive and more transparent for all. We created on-ground and online collateral to help realise MasterCard’s vision of a world beyond cash. This campaign targeted college students through a contest to come up with future ways to transact without cash. We made visible the global giant’s vision and mission in a range of premium spaces: from airports and restaurants, to cultural hubs.

Credit: Video spot by Dynamite Design.

Our multi-media campaign positioned MasterCard in a younger, more vibrant avatar, in a conscious move away from its corporate image.

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