World Beyond Cash

For more than four decades, MasterCard has been a driving force for commerce, making the global economy more efficient, more inclusive and more transparent for all. We created on-ground and online collateral to help realise MasterCard’s vision of a world beyond cash. This campaign targeted college students through a contest to come up with future ways to transact without cash. We made visible the global giant’s vision and mission in a range of premium spaces: from airports and restaurants, to cultural hubs.