© Design Stack 2020

Client

MasterCard

Scope of work

Event Branding, Environmental Graphics and Signage

Celebrating Masters

Mastercard’s collaboration with the National Centre for the Performing Arts (NCPA) was a shared understanding and love for the arts. The MasterCard tag  of ‘Some things in life are Priceless’ fit seamlessly into the NCPA’s homage to great artists. For this tactical campaign, we paid tribute to the Indian artists through rich imagery that also reflected MasterCard’s visual identity. From revamping creating and fabricating all outdoor signage, to inventive backlit signs, banners and announcement boards, and environmental graphics, we showcased the MasterCard-NCPA alliance.

We built brand awareness for MasterCard among the patrons of NCPA, while upholding the cultural sanctity of this iconic space.

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