Mastercard’s collaboration with the National Centre for the Performing Arts (NCPA) was a shared understanding and love for the arts. The MasterCard tag of ‘Some things in life are Priceless’ fit seamlessly into the NCPA’s homage to great artists. For this tactical campaign, we paid tribute to the Indian artists through rich imagery that also reflected MasterCard’s visual identity. From revamping creating and fabricating all outdoor signage, to inventive backlit signs, banners and announcement boards, and environmental graphics, we showcased the MasterCard-NCPA alliance.
