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Popup Calendar

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Disney India

Scope of work

Merchandise Design and Art Direction

A give-away worth keeping

In India, The Walt Disney Company is dedicated to developing and distributing the best in branded entertainment for Indian consumers across all age groups, through films, television, digital and consumer products. Phineas and Ferb were the heroes of this pop-up calendar, and brought to life in an unusual way. Design Stack collaborated with artist, paper engineer and pop-up expert Sachin George Sebastian to bring the characters closer, and create a more exciting, entirely tangible collectible.

This annual giveaway showcasing Phineas and Ferb delighted the trade and marketing community for whom it was intended, and anyone else that could lay their hands on it.

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